If getting new customers was as easy as blasting an email to a list, everyone with a computer in Russia would be a millionaire.
I mean, sure, email marketing has an ROI of 3800% (according to DMA), and a well crafted email is thirty times more likely to be read than a social media update.
Not to mention that, unlike any social media, ALL your prospects have an email account and are checking it multiple times a day. And finding anyone’s professional email today is not really that hard (more about it below).
Yet, things work differently if you are selling to other companies. B2B has specific challenges.
Here are the most common mistakes companies make when they venture in B2B online marketing.
But there’s a world of difference between talk and action. What your customers say, and what they eventually do. Talking, and putting the product in their hands. And yes: asking money for it.
How do you attract new prospects today? Many companies we work with do one or more of the following.
They do cold calling, go to networking events and visit trade shows. The challenge with these face-to-face interactions is that they are difficult to scale. In addition, after a successful event, you are left with a stack of business cards. You focus your limited time on hot contacts, people who showed real interest. The others will soon forget all about you.
Attracting prospects to your website is just the very beginning of their journey.
I want you to think about this: how does it feel to search for something online? You visit several web sites, try different search queries, click many links…
Along the way you many pages that are irrelevant to you. It’s quite frustrating, when you think about it. It can feel like such a waste of time. So, how fast do you decide whether a web page is relevant for you?
Why do you think some companies are more successful than others?
Often, because they do things differently than most of their competitors.
If all you do to get new customers is what everyone else is doing, your growth will likely be painstakingly slow.
Today I want you to get creative. You can leverage what you have and what you are naturally good at to create new streams of business for your company, or boost the existing ones.
